![]() Considering the general state of the planet, from a sociological point of view, I'm in a particularly dystopian mood – let's see if the trends tool agree with me. That format in Part I proved quite popular and in late-November 2018, I've brainstormed a further eight keywords/concepts, which I'll do some in-depth analysis. Last time 'round, I brainstormed 12 keywords/concepts to analyse whether they were trending or may have already passed their trending shelf-life, with surprising results. In other words, the stock searches are a reflection of what's going on in the wider world…with some kool-aid for a slightly happier tone, since there's an incentive to entice buyers to purchase goods and/or services (commercial images).Įnough introductions, I'll move right along to using it. The main assumption, which makes logical sense, is that what the average laypersons' searches on google (from billions of searches) should be mirrored by what stock content buyers' searches. Google Searches vs Stock Content Searches Someone's watching your browsing history… Then it's up to you to convert the data into strong visual concepts that should hopefully sell regularly. In other words, we're bypassing all the creativity needed and going straight down the hard-facts route of BIG-DATA. Or alternatively, to identify trends that may be running / have run their course and as a result, not waste your time capturing such concepts.” “Using Google Trends, you can research the popularity for a particular keyword and filter the results by location, time frame and category.Īs a stock photographer/videographer, the results may be tremendously useful in order to gauge present and potentially future trends. ![]() Here's a brief recap of how the Google Trends tool works: For Part I, check out the post at the Brutally Honest Blog. This is a Part II blog post on the subject where I'll be diving even deeper into the subject, with a particularly dystopian twist. The Brutally Honest Guy is back, and this time I'll be discussing using the awesome Google Trends to uncover potentially profitable trends to incorporate into your stock photography/footage business. ![]()
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